Flip the burger
Client Name
Flip the burger
Niche
Food
Project Kickoff
Crew
Overview
Flip The Burger is a popular local burger spot in Kolding known for personal service and a strong in-store atmosphere. They wanted to translate that same energy online with a complete set of assets for organic social, paid ads, and their website—without losing the brand’s personality.
The main challenge was producing a high volume of varied content (video + photo, hero + short-form + product explainers) while keeping everything engaging, consistent, and true to the restaurant’s vibe.
My role
Creative Strategist + Content Creator
Concept development, shot planning, photography, videography, editing, and final delivery.
Creative approach
Vibe first, structured for performance
The goal was to make Flip’s world feel vibrant and welcoming—while still delivering assets designed to work across formats and platforms.
Concept, shot list, and interview planning
I shaped the overall concept, built the shot list, and developed interview questions to highlight both the craft and the personality behind the brand.
Production built around real constraints
On shoot day, I arrived early to assess space and lighting, then worked around a tight kitchen layout—setting up lights to elevate the food visuals without disrupting service.
High-energy “build” content + human story
We leaned into a fast-paced, close-camera burger-building style to create punchy, attention-grabbing visuals. These were paired with interviews with Kris to give the content a human face and let the brand’s personality come through naturally.
Atmosphere matters
To make the hero film feel like an experience—not just food shots—we brought in extras to create a lively space and captured candid customer moments alongside grill and kitchen footage.
