Den konstituerede
Client Name
Den konstituerede cafe
Niche
Beverage
Project Kickoff
Crew
Overview
A newly opened café in Aarhus needed fresh visual assets to establish their social presence. The goal was local, inviting content—plus enough material for both daily marketing and outdoor billboard use.
My role
Creative Strategist + Content Creator
I led concepting, planning, production, editing, and delivery—keeping everything lightweight and fast due to the quick turnaround.
Creative approach
Content built for multiple touchpoints
We created assets for two primary uses:
Social media content to build awareness and drive visits
Stills that could also work for their exterior billboard
Narrative-driven short-form concept
A key video used a simple, natural story format: a lead talent sits down, calls a friend, and casually shares why the café is worth visiting and where to find it—introducing the café through a relatable moment rather than a traditional promo.
Efficient production, maximum output
With under half a day on set, we prioritized extracting multiple deliverables from each setup—short social clips plus clean stills that matched the café’s overall look.
