Trendhim: Unboxing

Overview

A men’s accessories e-commerce brand running paid social at scale. They needed a consistent pipeline of new Meta ad creatives to increase variety, learn faster, and identify repeatable formats that could keep performance strong over time.

As performance scaled, the goal was to build a system that could:

• Increase creative volume + format variety without drifting off-brand

• Identify which products + angles had the highest potential

• Create a repeatable testing loop: produce → test → learn → iterate

• Support the in-house team with both creative production and ad structure

My role

Creative Strategist + Content Creator (Paid Social)
I supported the in-house team by researching product opportunities, developing concepts, directing production, and editing batches of paid social assets. I also supported Meta ads setup and collaborated with the lead ads manager to ensure creatives were tested properly.

Creative approach

Product-first research
Started by analyzing what was already working—best-performing products and signals—then prioritized products with either proven demand or clear potential.

Format testing + iteration loop
We built the project around repeated production batches so we could learn from performance and improve each round. If a format or product worked, we shipped the next variation fast.

Performance formats (built to test, not just look good)
We focused on social-native formats that could scale while still feeling premium and on-brand:

• Unboxing (quick/snappy + higher production value variations)

• Creative product “see-through” style edits (pattern interrupts)

• Talking-head talent (credibility + clarity)

• Shopping haul / multi-product unboxings

• Try-on / on-talent product showcases

• UGC-style unboxing (e.g., watch unboxing)

Branded-native execution
Every asset was designed to perform without feeling cheap or cringe—keeping brand alignment through lighting, product styling, and controlled messaging while still feeling native to the platform.

Results

Over 3–4 months, we produced 50+ paid social assets across 3–4 production batches, tested and optimized through a repeatable loop.

• 4–5 assets became consistent top performers in the ad account

• Some top creatives stayed live for ~6 months due to sustained performance

• Peak performance reached 200%+ POAS (top performer)

• Average ~3% CTR across the video assets

• Strong AOV across multiple creatives (even with stricter attribution settings, e.g., excluding 1-day view)

This collaboration built a scalable creative testing system—delivering both short-term winners and repeatable formatsthe brand could reuse going forward.